How might I design an eCommerce grocery user experience that is derived by the Ocado experience but is customisable and flexible to accommodate most of the needs of any Worldwide retailer regardless of business model, customer base, language, regulations, currency, etc.?
Fraisy, the Design System and language for the OSP B2C
The Ocado retail and eCommerce OSP team were looking at the customer-facing experience from the rear mirror instead of looking ahead. They expected to copy and paste the current ocado.com experience to the OSP online shop.
With my experience in designing Ocado.com and the support of a two-year product roadmap, I embraced my responsibility and delivered the vision of the OSP B2C products. Essentially, I designed the future version of Ocado.com (yes, Ocado will eventually be using the Ocado Smart Platform).
Regardless of some friction caused by some stakeholders on my vision, component after component, we started building the online shop. After several iterations and learnings in the making, the eCommerce team started releasing a customer experience that pleased the business as well as newly acquired and potential clients.
In my time working on it, OSP became a chosen solution to many international retailers such as Kruger (US), Sobeys (Canada), Groupe Casino (France), Bonpreu (Catalogna), Ica (Sweden), and Morrisons (UK).