A British boy living in the hills of Tuscany joined the Navy, became a missionary, moved to the US to study Computer Science, and passionately spent something like 100.000 hours on his design craft to become inadvertently a ...
I am leading the Experience Design team (Research, Product and Service Design) that works with engineering and product to create user-centred financial experiences across all digital channels.More info and pictures
I led the User Experience, Product Design, UX Research, and UX Writing teams to create digital experiences across mobile, desktop, application, in-store and new channels as they emerge in Argos, Argos Financial Services, Tu Clothing, and Habitat.More info and pictures
I initiated and directed the design outcomes, including two Design Systems. I built, scaled and coached the international team responsible for the User Experience and Design of the Ocado Smart Platform B2B and B2C.More info and pictures
From a startup to a scale-up phase, I led an in-house agile UX team, I marked the design vision and outcomes and contributed to the brand development.More info and pictures
From a startup to a scale-up phase, I built, scaled and led the UX and Design team while crafting and directing the user experience and design outcomes of Fetch.co.uk and Sizzle.co.uk.More info and pictures
I crafted and led the design of the core UX features of the Webshop and awarded IOS native mobile and tablet apps. I have been on the front-line in delivering Ocado's most significant shopping experience redesign.More info and pictures
Driven by action, care, and work ethic, I lead and coach people – plus myself – to deliver well-designed outcomes for humans that exceed business expectations.
I build, coach, and organise teams with the intent of developing individuals to be avid learners, motivated, collaborative, caring, courageous, and creative problem-solvers.
Strategically, I envision, execute and deliver business-driven experiences designed carefully for humans.
Being a walk the talk kind of guy and a believer in hands-on leadership, I'm continually walking the never-ending craft refinement journey.
I being providing to my international clientele several services such as User Experience, Design, Art Direction, UI Development, Accessibility consultancy, Branding and Training.
Clients included Sun Microsystem, Nasa, ENI, Novartis, Thomson Reuters, Sacbo International Airport, Fila, CIM e-Banking, Bergamo Council, and more.
I was elected to be part of the Macromedia Specialist Group (20/25 over 600 professionals). Consultant, instructor and speaker during roadshows and conferences held by Macromedia (acquired by Adobe in 2005).
I headed up a team of web designers. I Designed and supervised the delivery of user interfaces and all the graphics that enhanced the appearance of websites and web applications. I educated clients about the similarities and differences between Internet communication and other forms of marketing and public relations efforts.
As a web designer in a start-up enviroment, I translated the client vision into a useable and visually appealing web solution. I worked side by side with a team of high profile developers and network specialist.
I worked with Professor Gale on evaluating students' web design work. I designed and developed the University’s websites and educational applications based on W3C accessibility standards.