I ideated and executed JustScore end-to-end—from brand and UX to a polished, production-ready UI code. The goal? A performance management platform that's simple, actionable, and genuinely motivating. I shaped not just the product, but the business: defining the model, pricing, and go-to-market. On the engineering side, I'm working closely with engineers to keep the codebase scalable, performant, and clean. Quality and security for us is not negotiable. I also built reusable UI components to ensure design integrity carried through to production. Along the way, I've been supported by my daughter—now growing into a confident co-founder, learning fast, and making decisions of her own. It's been part mentorship, part adventure.

At Chargebee, I led Product Designers, UX Writers, Researchers, and Design Technologists across a complex, multi-product SaaS platform used by startups, scale-ups, and enterprise teams worldwide. My role spanned hands-on product leadership, cross-regional team building, and systems thinking—helping shape not just how the platform worked, but how the design org itself scaled. I worked closely with teams across the US, Europe, and India, creating space for designers to thrive while pushing the products and business forward.

At Zopa, I led the experience design efforts during its transition from peer-to-peer lender to fully licensed digital bank. With a tight deadline to launch, we moved fast—and hit every milestone. I scaled the design team from 4 to 8, coached them through rapid delivery cycles, and helped bring to life new savings and credit products that felt clear, modern, and trustworthy. Beyond UI, I introduced service design practices to improve the full end-to-end journey and stepped in to support branding and the launch of the marketing website.

I was brought in during a delicate transition—Argos shifting from independent business into the Sainsbury's group. My mandate: steady the design ship. I led a multidisciplinary team of 16 through organisation challenges, resolving internal friction and rebuilding trust across design, research, and content. Alongside this, I improved cross-functional collaboration with engineering, enhanced the design system, and led an initiative that saved the business a couple million pounds through assets optimisation.

I built from scratch and led the UX Design Chapter for the Ocado Smart Platform (OSP), a global online grocery solution built atop robotics, cloud, and big data. Starting with no design capability, I built a lean, international UX team across the UK, Poland, and Barcelona. Under tight timelines, we defined a unified user‑centred vision, introduced dual design systems (Aeris for B2B and Fraisy for B2C), and helped OSP mature into a cohesive, high‑trust product—key to securing partnerships with major retailers like Kroger (US), Sobeys (Canada) and Coles (Australia)

At Ocado, I led UX and product design for the General Merchandise vertical—spanning beauty (Fabled), pet supplies (Fetch), and kitchenware (Sizzle). I shaped all UX, UI, and brand identity across these destination sites, collaborating with merchandisers, marketers, engineering, and brand teams. We built mobile-first, visually compelling, and accessible commerce platforms that broke new ground in niche markets

I drove major UX enhancements at Ocado.com—optimizing search, navigation, and checkout to support rapid growth. Working cross-functionally with product, analytics, and engineering teams, we deployed data-informed improvements that significantly lifted conversion rates and reduced friction. Ocado moved from launch phase into industry leadership, going public and winning awards—all while I helped shape the experience foundations that underpinned that success.

Before moving into leadership roles, I built my foundations working across industries as a designer, UI developer, and consultant. I partnered with global brands—helping shape digital products, brand identities, and design strategy in fast-moving, often complex environments. These years gave me hands-on experience, adaptability, and a cross-industry lens I still bring to my work today.