I am a creative thinker with a strong and clean design sense, a good technical background, and an extensive experience in problem solving. I have an exceptional understanding of user experience, interaction and visual design for web, tablet and mobile. I conceive, design and deliver human friendly, functional and engaging interfaces for blue chip organizations and significant businesses with an Agile mindset.
I began my web experience in 1997 as a web designer, where I explored and studied the basics of design and development on my own.
Two years later I moved to the US to start an AAS degree in Computer Science/Web Administration and Multimedia at UVU. I started exploring communication theory, visual design, and information architecture and I worked as the assistant/designer for Professor P. Gale and as a web designer of the College Multimedia Department (I worked on their website and web applications). Later I worked as a senior web designer for ANS, an independent web development company with clients such as Delta Airlines, PepsiCo and Royal Bank of Canada.
In 2001, I moved back to Italy after been hired as a web art director by ColumbusNet, a web agency in Bergamo. Here I designed web solutions for large web commercial and government portals, ecommerce and branded websites.
In 2003, I became a freelancer and a Macromedia specialist. I spoke for Macromedia in road-shows, conferences and large events. I always worked on developing my design and development skills. I was one of the first designers in Italy to provide web interfaces accessible for disable users. In 2004 I won the Macromedia site of the week award for the accessibility design of the "Provincia di Bergamo" portal.
In 2009 I completed and earned a specialization diploma on Creative Advertising - Art Direction at the European Institute d Design in Milan (IED).
In March 2010 I moved to the UK to work at Ocado as an UX/UI designer for the web, mobile and tablet.
Capabilities
- Web art direction
- UI/UX design for web, mobile and tablet
- Information + Interaction design
- Usability + Accessibility
- Branding + Graphic design
- Motion graphics
- xhtml, html 4 + 5, xml, json
- css 2 + 3, xslt
- actionscript 2 + 3
- javascript/jquery
- understanding of java, php, asp.net, cold fusion
Work experience
- UX/UI Designer
Ocado, Hatfield UK (March 2010 - today)
Designing innovative yet functional visual design concepts for the core areas of the webShop, iPhone and iPad awarded apps. Delivery useable and compelling visual interfaces with detailed guidelines.
- Digital Creative + Web Specialist
Freelance, Bergamo Italy (June 2005 – March 2010).
Designing user interfaces (user research, wireframing, prototyping, and visual design) for both conventional websites/portals and web applications. Hand coding (X)HTML, CSS, Actionscript 3, JavaScript, XML / XSL. Worked on projects based on PHP, Java, .Net and ColdFusion. Corporate identity design. Management of small project teams. Clients include Sun Microsystem, Nasa, ENI, Accor, Novartis and many other high profile companies.
- Web Art Director/Owner
BlastMedia, Bergamo Italy (April 2004 - may 2005).
Designing and delivering web interfaces, websites (flash and not), email newsletter templates and marketing assets. Setting and monitoring timescales to ensure the team is working efficiently and consistently meeting deadlines. Developing strong working relationships with clients and partners.
- Macromedia Italia Specialist and Instructor
Macromedia, Milan Italy (February 2003 - April 2006).
Selected to be part of the Macromedia Specialist Group (20/25 over 600 professionals). Consultant, instructor and speaker during road shows and congresses held by Macromedia Italia.
- Digital Creative + Web Specialist
Freelance, Bergamo Italy (September 2002 - April 2004).
Designing and delivering web and mobile (palms) interfaces, websites (flash and not), email newsletter templates and marketing assets. Responding to several clients' web solutions needs. Delivery of accessible to disable websites.
- Web Art Director
Columbus Net, Bergamo Italy (March 2001 - August 2002).
Designing and supervising the design of interface concepts and all the graphics that enhanced the appearance of websites and web applications. Managing a team of four designers. Educating clients about the similarities and differences between Internet communication and other forms of marketing and public relations efforts.
- Senior Web Designer
Alpine Networking Solutions, Alpine UT, USA (March 2000 - February 01).
Translating the client vision into a useable and appealing web solution. Working within a team of high profile developers and network specialist.
- Professor Assistant (web classes) and Web Designer
Computer Science & Inform. System UVU dept. - Orem UT, USA (September 1999 - July 2000).
Working side by side with Professor Gale on evaluating students' work. Designing and developing of educational project based on W3C standards.
Education and achievements
- Creative Advertising / Art Direction specialzation at the IED Milan, European Institute of Design (2008/09).
- Macromedia Certified Instructor (Flash design + Dreamweaver dev, 2003/04)
- Macromedia Certified Professional (Flash design + Dreamweaver dev, 2002/05)
- Winner of Macromedia Site of the week "La Provincia di Bergamo" for its accessibility (June 2004)
- Winner of Best Web Site at the Multimedia and Art Utah Festival (2000)
- AAS Degree course, Computer Science, UVU - Orem UT, USA (1999/2001)
- Master Teacher ELSM, London UK (1993/94)
- English Humanities studies, BUY Idaho - Rexburg ID, USA (1992)
- Two war medals for Desert Storm War, Kuwait City (1991)
- Radar and communication systems specialist (1988/89), PettyOfficer Academy of the Italian Navy - Taranto, Italy
Personal info
- Born the 18th of June 1971 in Haywards Heath, Sussex UK.
- Married with a beautiful italian woman and proud father of two daugthers.